Lack of Money Research Paper Example | Topics and Well Written Essays - 1750 words

Lack of Money - Research Paper Example In fact, it is money that drives the world at a rate so ever increasing. Indeed, without money, one cannot buy many products and services. Many laypeople feel that money is a necessary evil, and it is indeed considering that the lack of it makes life practically unbearable. On the other hand, money is one substance that motivates most of human activities and interactions including scientific research, space exploration, technological advancements, politics and business, the list being practically inexhaustible as noted by Krugman and Wells (2009). This paper discusses the lack of money and its close association with poverty and crime. It will be assumed that generally, lack of money amounts to poverty. One major problem that the world has ever so been grappling with since time immemorial is poverty. In the modern world, the lack of money can with reasonable confidence be summed as poverty or destitution. Absolute poverty is the condition that prevails when one cannot access basic human needs including education, clothing, food, clean water and shelter. On the other hand, relative poverty refers to the state of having less than acceptable level of money or resources as compared to other members of the society, country or community. Of the United States of America, Joseph Williams states that, â€Å"Today nearly 16 million Americans live in â€Å"deep or severe poverty†Ã‚  (Williams, 2007, par 1). Traditionally, poverty has been considered part and parcel of every society considering that ancient modes of production could not offer the whole population a comfortable life (Kerbo, 2006). According to the United Nations, lack of money or poverty denies people the capacity to effectively participate in society. The organization also notes that lack of money predisposes individuals or/and communities to violence as they have to live in marginalized or fragile

PR Activity & Promotional Assessment Essay Example | Topics and Well Written Essays - 2750 words

PR Activity & Promotional Assessment - Essay Example Marketing guru Philip Kotler also has developed several pages in his bestseller "Marketing Management" to the centrality of customer in affecting brand-building/ PR exercise. Thus, any definition of PR has to come from a customer point-of-view itself. No major organisation of today, can survive without at least a few members of their team, dedicated to launching PR initiatives in order to give the organisation, a certain recognition in the area where it wants its influence to spread, or to be maintained. The purpose and scope of PR can be applied to a multitude of organisations; Wikipedia, the free encyclopedia, gives an all-inclusive list in this way (webpage on PR): 3. NGO's such as schools, hospitals, orphanages, etc. use PR as a means to draw awareness to their cause, and appeal to the heartstrings of charitable people in order to establish funds. 4. Politicians use PR exercises, in order to extract votes, or to push new measures. President Bush once came under criticism for spending nearly $2.2 million on his campaign to overhaul US social security (Common Dreams News Centre). In order to grasp the finer elements of PR's nature, it is useful to corroborate information from a PR consultant itself. Sunday Odedele, Managing Director of a Lagos-based PR agency, looks at his profession from the angle of "philosophy" (webpage). Odedele reasons that PR is "human-centric", since the process of maintaining a brand-conscious image stems from the basic human approach to transmit social signals by means of communication, he explores the nature of the PR exercise from the vantage point of core philosophy. Enumerating basic human needs as "survival, health, freedom, fellowship, self respect, knowledge, fulfilment, and happiness", he unconditionally mentions that these needs must be fully-accounted for in any endeavour of a PR initiative, because ignoring them would